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Hi I'm Rob Orriss and welcome to the official website of the Absolute Success Arena - a private, members-only portal where you can access literally hundreds of audios, videos, books and interviews from some of the world's most successful people…
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Everyone Needs A System
Sales and marketing guru Tony Gattari believes systems are essential for any business. Without them you don't have a business, you have a job. Systems are necessary to support your business vision, help define your brand and create your level of customer service. And they'll help you keep track of performance measured against your targets. Consider too whether your systems will be relevant in 5 years. Another amazing audio interview as Tony exposes his wealth of knowledge and experience with you.
Blink
Malcolm Gladwell is an author and expert on relating epidemics to social behaviours, which led him to write his best selling book 'The Tipping Point'. Drawing on cutting-edge neuroscience and psychology, this book summary 'Blink', shows you the difference between good decision making and bad. Author Malcolm Gladwell explains that it has nothing to do with how much information you can quickly take in, but on just a few particular details on which you focus.
Promotional Advice
Stuart Gordon's approach to marketing is sometimes overlooked by business owners or marketers developing campaigns and promotions. His choice of tool - promotional products. Yes, they are based on the same marketing fundamentals as any other strategy, however they can produce some exceptional results. Be it corporate gifts, merchandising or branding products, Stuart's experience in promotions brings an innovative and exciting insight into marketing. Plus, in this chapter, Stuart also talks about strategic alliances. Find out more!
Being Prepared
Toastmasters International is the world's foremost communication and leadership development organisation. Knowing this, you would think that the president of such an elite organisation would be pretty good at public speaking - and you would be right! Gavin Blakey is the only Australian ever to be elected international president of Toastmasters. His skills and knowledge in all areas of public speaking (including impromptu and stage presentations) are sound and have inspired many fearful speakers to go on and achieve success in various industries.
It's a Marathon
Ron McLean is he founder of Creating Synergy, a company that focuses on developing and growing leaders, engaging employees in a business, building customer service cultures, creating high performance teams and managing and motivating performance. Understanding that leadership has a major affect on starting and growing a business, this downloadable chapter shows you how to become an inspiring leader.
